I Will If You Will is an Earth Hour Campaign. The campaign’s
goal is to encourage positive action for the environment, beyond Earth Hour.
The idea is that someone makes a promise to do something if a certain number of
people commit to take an ongoing action for the environment. The action can be
big, like something that leads to a political change, or small, like a
lifestyle change. It may require many people to do something, or just a few.
The point is that anyone can inspire their family, friends, colleagues and
communities by sharing what they are willing to do to protect the Earth.
I Will If You Will was launched last year, and since then it
has involved many individuals, governments, businesses, and organizations
make Earth Hour inspire people to do something more.
Anyone can get involved, and the best way is to create a
challenge by filming an I Will If You Will challenge. Another way is to accept a challenge, and this way help the environment and the challenger to
complete their end of the dare. The challenges can be accepted on Facebook, You
Tube and Twitter.

